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Who Uses Get
Up And Go!® Travel Incentives?
Read the case studies below
to get a sampling of the range of ways Get Up And Go!® travel incentives
have been used by others to grow their business and how they can help
you.
Jan Jones
Adams Group Insurance
Sarasota, FL
Our Marketing Challenge
We sell an online travel franchise and were looking for a way to
draw a larger crowd to our seminars in which we introduce the
business to potential new franchisees. We have seminars a few times
per month.
Solution
We purchased 200 Get Up & Go!® Travel Certificates and advertised in
our promotional literature that we would be having a drawing for
free travel certificates just for attending the seminar.
Results
The Get Up & Go!® Travel Certificates increased our seminar traffic
on average by 30%. We love the Get Up & Go!®Travel Certificates they
are affordable, relate to the business we are trying to promote and
most importantly because they work! I would absolutely recommend the
Get Up & Go!® Travel Certificates to any small business.
Matt Truckner
Hewitt Financial Group
Lancaster, CA
Our Marketing Challenge
Every year we look for a way to bring in more referrals for our tax
preparation services. Since 95% of our business relies on referrals
we have always offered a reward to the clients that send us
referrals.
In the past we gave a $25 certificate good at local restaurants.
Somewhere along the way, I don’t recall exactly how, we ended up
with a Get Up & Go!® Travel Certificates. We did some research
online and found Get Up & Go!® Travel Certificates and thought we
would give them a try as they were very affordable.
Solution
We purchased 700 Get Up & Go!® Travel Certificates and offered them
to any clients that referred two new clients during tax preparation
season, January-April, 2007.
Result
We ran the promotion for 4 months and ended the tax season with over
300 new clients! We are very satisfied with the Get Up & Go!® Travel
Certificates as a marketing tool and will definitely be using them
again in the future.
Richard Wheeler
President
Patriot Water
Zellwood, FL
Our Marketing Challenge
I own a high-end water purification systems company and was looking
for a way to get into homes for the owners to listen to a 30-minute
presentation about our systems.
Solution
I learned of Get Up & Go!® Travel Certificates while at a charity
event a few years ago and thought I would give them a try. We
purchased 3,000 of the Get Up & Go!® Travel Certificates and created
flyers that were passed out to homeowners in new neighborhoods. We
advertised that for listening to a 30-minute presentation we would
give them a travel certificate, no strings attached.
Result
We got into 50% more homes by using this marketing program and
turned 50% of those presentations into sales. Since our units range
in price up to $5,000 this promotion has paid for itself many times
over.
I am very pleased with the staff at Get Up & Go!® and their
willingness to help me with ideas on how to increase my sales. I
would definitely recommend Get Up & Go!® Travel Certificates to any
business!!
Nicole Bustos
Customer Care
Country Loans
Canoga Park, CA
Challenge
"We wanted to increase our profits with a new sales approach. We
were looking for a way to motivate new brokers as well as existing
ones we were already working with to purchase a higher quantity of
our product in order to get to 10-12% closing ratios."
What We Did
"We work with Mortgage Brokers and Branch Managers who sell mortgage
leads to brokers all over the United States. For every Broker that
bought 50 leads we awarded them with a Get Up & Go! certificates. We
purchased 25 certificates and ran the program for four months."
Result
"In the course of 3 months our business increased by 7%. While that
may not seem like a lot, those Brokers that received them are still
working with us so there will also be a long-term increase in our
business as a result of this incentive program. Our agents were very
satisfied with the program. It is the first time we tried something
like this and we feel it served our objectives and we acknowledged
our gratitude to our clients."
Janet Williams
Realtor, Jack Gaughen Realtors
Mechanicsburg, PA
Challenge
"My husband and I work as a Real Estate Team at Jack Gaughen Realtor
Office in Mechanicsburg, PA. With the competitiveness of the real
estate market being what it is we were looking for a way to stand
out from the rest of the pack."
Solution
"We purchased 25 of the Get Up & Go! certificates, ran advertising
and offered them as settlement gifts to buyers and sellers who chose
us as their agent."
Result
"The response was overwhelming and we went through the certificates
in a matter of a couple months. Needless to say we increased our
business significantly as a result of giving this gift as an
incentive to choose us over a competitor. One client was able to
extend their honeymoon thanks to the certificate they received!! The
usual reaction is, 'WOW, a vacation, thanks so much.' I’ve been very
satisfied with this as a marketing tool and will definitely consider
running this promotion again!!"
George Sloan
Owner
Sea Coast Fine Dining
New Market, NH
Challenge
"I run a membership club for discount dining at fine dining
restaurants in the New Market, NH area. We were looking for a way to
increase our membership."
Solution
"We purchased 100 of the Get Up & Go! certificates and used them as
a thank you gift for current members that gave us 5 referrals that
subsequently became members."
Result
"The response was overwhelming. We ran the promotion for three
months and ran out of the certificates. We added 500 new members and
netted close to $15,000 in three months just by running this
promotion!! It was easily the most cost effective marketing tool
I’ve ever used and I was very satisfied with the results. As
memberships approach expiration I may consider using the
certificates as a way of retaining members."
Spencer Stott
Intermountain Capital
Salt Lake City, UT
Challenge
"We were looking to generate more leads and get prospects to bring
their mortgages to us. Our industry is highly competitive and all
too often prospects shop around and when they finally make a
decision it could be with a competitor even though we offer similar
rates. We wanted to get prospects to skip the shopping around and
sign up with us."
Solution
"We purchased 25 of the Hawaii certificates and 25 of the Blue Plus
certificates. We offered these packages as a thank you to anyone
that closed a loan with our company. We used this incentive in our
advertising campaigns and immediately started receiving more phone
calls."
Result
"The results were exactly what we were aiming for! Clients that come
to us for a mortgage don’t bother shopping around when they know
that if they close a loan with us they get a vacation. It was the
best marketing tool we have ever used and has paid for itself many
times over and I would highly recommend this to any business. Quite
simply it was the best investment I’ve ever made."
Sandi White
Corporate Travel
New Buffalo, MI
Challenge
"We were looking for a way to motivate companies to bring their
corporate and leisure travel business to us."
Solution
"We purchased 300 of the Get Up & Go! certificates certificate and
started advertising a free trip to anyone that booked their
corporate or personal travel through us. We are also using these as
a way to motivate doctors to book their continuing educations travel
seminars through us."
Result
"We have had over 150 additional sales since implementing this
program, sales we wouldn’t have made without the Get Up & Go!®
Travel certificates .
To say the least, we’re very satisfied. I absolutely would recommend
Get Up & Go!® Travel certificates as a marketing tool to any
business!!! Not only was it a great investment, it has paid for
itself many times over."
Kim Lesch
Action Travel
Solon, OH
Challenge
"We were looking for a way to generate buzz and business without
spending more money on additional advertising. Our objective was to
attract more clients as well as have a great way to donate something
to the various charitable requests we give to."
Solution
"We used 200 of the Blue Classic series and started offering those
to clients that booked travel with us and we have also used these to
give out as silent auction donations and as prizes for local golf
tournaments."
Result
"The results have been outstanding. We’ve succeeded at creating the
“Buzz” we were after and more business. We have people coming up to
us all the time saying, “You are EVERYWHERE.”
This has helped our business tremendously over the eight months that
we’ve been using the certificates. It is certainly one of the
greatest investments we’ve ever made and it has paid for itself many
times over. I would absolutely recommend Get Up & Go!® Travel
certificates as an effective marketing tool!"
Fiona Beetar
Galileo Travel Port
Parsippany, NJ
Challenge
"We needed a way to attract as many prospects as possible to our
booth at a recent tradeshow we participated in. We sell Global
Distribution Systems to travel agents and wanted a marketing tool
which would give us a very positive return on our investment."
Solution
"We purchased 100 of the Green Classics to give away to the winners
of a contest. We created a quiz for prospective clients to take and
the first 100 prospects to answer correctly were given the travel
certificates as an award."
Result
"The results were amazing! We generated more traffic than we’d ever
imagined and as a result obtained 100 new leads for our product.
Satisfied? You bet! The certificates more than paid for themselves.
I would highly recommend Get Up & Go Certificates as a way to
generate more leads and business."
Allen Centanni
Bakersfield Kids’ Discovery
Bakersfield, CA
Challenge
"We were looking for a way to sell ad space without giving up too
much profit. We sell advertising space for a resource guide targeted
at mom’s, mothers-to-be, and grandparents. We wanted to target all
of these types of clients and get them to buy ad space."
Solution
"We purchased 50 of the Get Up & Go! certificates to be given to
every new advertising contract."
Result
"We have been running the program for 8 weeks now and it’s a huge
success. As of today we have eleven additional sales totaling
approximately $23,000!!
We’ve have reached our sales goals thanks to this promotion. The
best part is seeing the smile on a customers face when they are
presented with a certificate.
Get Up & Go!® Travel certificates are the best marketing tool I’ve
ever used and I would highly recommend them to any sales oriented
business. Worth every penny!"
Darren Nichols
Clear Solutions
Jacksonville, FL
Challenge
"We sell water filtration systems to home owners and have typically
used a door hanger promoting a free water test and a demonstration
of our product. Utilizing this method we were only getting into
about 4% of the homes we targeted. We were looking for a creative
way to get a higher percentage of people to respond."
Solution
"We purchased 500 of the Get Up & Go! certificates certificates and
started advertising those as a thank you for homeowners that signed
up for an in-home demonstration of our water filtration system."
Result
"The results were amazing and immediate!! We were able to increase
our appointment settings by over 50% in the last 4 weeks alone. This
has been the best marketing tool we have ever used. I would highly
recommend this to any business!! Great results!"
Bill Bailey
Phoenix LP Country Club
Carlinville, IL
Challenge
"We needed to increase lead generation for our vacation club
program."
Solution
"Over the last 2 years we have used a couple of thousand
certificates and we have used every single one of the Get Up & Go
products."
"We chose this particular product because of the integrity of the
product. Wyndham Vacation Resorts is a large company and has
credibility. The products perform well and we have no headaches.
With other companies there are problems with fulfillment…making
people jump through too many hoops to use the incentive package. Not
so with Wyndham Vacation Resorts. They offered a good product that
is easy to use. In particular we like:
The entire certificate line is printed with state of the art
graphics and the highest standards of print quality;
The locations utilized on the certificates are all highly desirable
to consumers, thereby creating an effective lead generation tool;
The deposit and registration requirements of the Get Up & Go! line
are less onerous than other certificate companies, thereby lessening
consumer frustration; and
Reservationists are friendly and low pressure, thereby eliminating
consumer blow back to the site and the distributor."
Result
"Our sales have increased by at least 20% when using the certificates,
over the last two years. We are extremely pleased. I would say that the
mark of a good certificate is that you never hear a complaint back about
it. I would definitely recommend the Get Up & Go incentive program to
any industry that needed to increase lead generation."
Mark Wallace
Massachuesetts Mutual
Atlanta, Georgia
Challenge
"We needed to generate more appointments with small businesses, families
and individuals for our insurance, mutual funds, and other related
financial products."
Solution
"We chose Get Up & Go! travel incentives because they offered people
more options rather than just a calendar or a road map and it was
memorable. We used 100 of the Blue Lite Get Up & Go certificates over a
6-month period in a direct mail campaign."
Result
"We had a 15% increase in sales over the 6-month period when we used the
Get Up & Go certificates."
Ted Cutler
Press-A-Print International
Idaho Falls, Idaho
Challenge
"I was hired about 2 years ago to market to aged accounts - The company
sells a business opportunity to set people up in specialty advertising
industry, promotional material - pens and ball caps, that sort of thing.
The database had about 24,000 names on it and I was challenged to come
up with a way to turn the aged customers into sales. These were accounts
where customers had said 'No I do not want to buy this product'."
Solution
"I used the Get Up & Go certificates to get customers back in front of a
presentation, about 1,000 of the Blue certificates - 3 day 2 night -
with no booking limitations. I've also used about 500 of Blue light as
well.
One of our main marketing areas is setting up in home shows. We motivate
people to sign up for workshop after the home show by offering them a
Blue Lite Get Up & Go certificate."
Result
"The results were great. The first 6 months of last year, sales were up
$400,000. The first 6-months of this year sales are $1.2 million.
Get Up & Go certificates get peoples attention and get them talking to
me. They have a high-perceived value.
I am 110% satisfied. I have to be careful that other people in my
company don't use the products for their own purposes. I would recommend
Get Up & Go certificates in a heart-beat. For the money and what I get
you can't get anything better.
I would recommend the product to anyone that's trying to get their
customers attention. It's the law of reciprocity - I put a pen in your
hand and you feel compelled to give me a moment of your time. I give you
a vacation certificate you're going to give me 2-3 hours."
Fran Hardy
Auntie Fran Goodie Bags
Affordable Granite
Columbus, Ohio
Challenge
"I have two types of businesses I market. One selling granite counters,
the second goodie bags we provide to real estate agents. Granite
counters are a large ticket item and I wanted a way to get more people
in the door. For the goodie bag business I wanted to get customers to
generate more referrals."
Solution
"I used the Get Up & Go Green package. I like the fact that you can take
it into Avis and get a discount on a car rental."
Result
"I doubled the number of real estate agents I work with that I work with
and tripled my income, in the first 12 months. Adding the travel
certificates to my goodie bags was the key. In addition the travel
certificates are helping bring in more customers for my granite counter
business.
I am 100% satisfied with Get Up & Go's product line. The certificates
are easy to use and get great results. You can count on Get Up & Go to
give you value unlike some of the scams out there. I'd recommend them to
anyone who wants to grow their business, they're very affordable."
Joe Sinegal
Future, Inc.
San Pedro, California
Challenge
"We wanted to increase the size of our client base, at the time 2,500,
and generate more work and needed a way to get more leads."
Solution
"We had a team of people who went out to neighborhoods offering free
vacations for new clients if they had their taxes prepared by us. We
used about 1000 of the Get Up & Go! certificates certificates during a
4-month period."
Result
"Our sales increased 25% during that four-month period. I was definitely
very pleased with product. Not only is Get Up & Go! an extremely
professional company, so are all of their offerings.
I think that most industries would benefit from offering a variety of
Get Up & Go products including real estate, taxes, automobiles, pretty
much any business looking to improve their bottom-line …even department
stores."
Apryl Felder
Owner,
Avalon Travel
Challenge
"We wanted to bring in new clients for the travel packages we sell. As a
start up company we needed a way to quickly build up our clientele of
business and leisure travelers. After looking at a lot different
incentives we decided that the Get Up & Go program was the best one for
us to use."
Solution
"We started about 2-3 months ago and the program is still running. We
used 25 of the Green 3 day, 2 night packages."
Result
"We loved the product! Our clients were happy with the incentive. Highly
recommended. Just about any business could use the product, especially
travel agents."
Arcangelo Capozzolo
Owner, Feedem.com
Online Sales
Challenge
"I wasn't selling enough of my skincare products from my website. I
wanted to increase both traffic and purchases."
Solution
"I've used 4 different Get Up & Go products so far. 100 of 5 day, 4
nights in Hawaii, 5 day, 4 night in St. Thomas, 5 day, 4 nights in Key
West and 5 day, 4 nights in Florida. The promotion started about 5
months ago and is still running."
Result
"The results have been great with average per client sales up 55%. Get
Up & Go travel certificates are the best marketing tool I've ever used.
Absolutely recommended! It's a great investment and more than paid for
itself. I think everybody could use this product."
Kim Hardin
Realtor
Century 21 Sunbelt
Challenge
"In such a competitive market I needed a hook, some way to increase my
real-estate listings."
Solution
"I found the Get Up & Go certificates to increase real estate listings
as a Century 21 broker. I use the Blue package to get home owners to
list with me. I gave out 25 last year and so far since January I've used
about 12. So I've been using the product for about a year and a half."
Result
"My customers love them and they've helped me get more listings. I
really like the product and would highly recommend Get Up & Go to
everyone to use as a marketing tool."
Melissa Bujok
Owner
Bujok Mortgage
Challenge
"We are mortgage brokers and needed a way to promote our new business,
get prospects in the door and close more loans."
Solution
"We started using the Green 2 nights, 3days a couple of months ago and
have used about 300 but the promotion is still going on. We gave them
away to prospects for speaking to us and giving us feedback on our
services."
Result
"Get Up & Go travel certificates are a great marketing tool. They've
helped us get attention and get a response. A great investment and that
has more than paid for itself. Everybody could find a use for this
product."
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